SANTA MONICA, Calif., Aug 21, 2006 (BUSINESS WIRE) -- Gamers, get ready for your close-up! Activision, Inc. (Nasdaq:ATVI) is teaming up with Spike TV and Best Buy to deliver the "Game Head Call of Duty(R) 3: Challenge," a boot camp-style competition of survival and gaming that will telecast as a television special on Spike TV's "Game Head" on November 10, 2006, timed to the fall release of the "Call of Duty 3" video game. Activision is hosting an online casting call at www.gamespot.com to find 16 recruits with personality, perseverance and gaming skills to compete for a Grand Prize package that includes VIP access to Spike TV's "Video Game Awards," a Home Entertainment system from Best Buy and a trip for two to Normandy, France.

Gamers can apply by creating a personal movie up to five minutes in length that explains why they should be chosen and submit their pitch to the "Game Head: Call of Duty 3: Challenge" at http://www.gamespot.com/contests/spiketvcod3/. Activision will select 16 individuals to participate in the challenge. All videos and applications must be received by 11:59 p.m./PDT on September 4, 2006 to be considered.

Finalists will be flown to a top secret military location where they will hit the virtual battlefields in "Call of Duty 3" and complete real-life boot camp challenges. The intense competition will be filmed on location from September 20 - 22, 2006 for the television event that will telecast on Spike TV. Additionally, the winner will be awarded a Grand Prize package.

"The 'Game Head Call of Duty 3: Challenge' combines the in-your-face action that the best-selling video game franchise is known for with the intense physical and mental challenges associated with a military boot camp," said Will Kassoy, senior vice president, global brand management, Activision, Inc. "The result will be a reality TV event that will keep viewers on the edge of their seats."

"'Game Head' covers the biggest titles released in the video games industry today," says Jaimee Kosanke, Producer of Spike TV's "Game Head." "The action-packed first-person play of 'Call of Duty 3: Challenge' aims directly at Spike's mantra of 'Get More Action.' With this special, we'll take the viewers off the couch and drop them right into the warzone - Spike style."

For complete registration information, along with rules and regulations, go to www.gamespot.com.

Spike TV's "Game Head" is a weekly half-hour series dedicated to everything that is happening in the world of video games. From the latest reviews, cheat codes, rumor reports, the hottest game of the week and more, "Game Head" gives viewers an inside look into the hard core culture of video games.

"Call of Duty 3" is scheduled for release this fall for the Xbox 360(TM) and Xbox(R) video game and entertainment systems from Microsoft, PlayStation(R)3 computer entertainment system and PlayStation(R)2 computer entertainment system and the upcoming Wii(TM) from Nintendo. The title is the follow up to "Call of Duty 2," which was the No.. 1 Xbox 360 launch title, and as of Aug. 7, remains the No. 1 played Xbox 360 multiplayer title on Xbox Live(R) online entertainment network based on a count of worldwide unique users (courtesy Microsoft). "Call of Duty 3" features an epic and cinematic single player mode and multiplayer action for up to 24 players. The title is not yet rated by the ESRB.

About Spike TV

Spike TV is available in 90 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc. (NYSE:VIA) (NYSE:VIA.B).

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are "forward-looking statements". These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

(c) 2006 Activision Publishing, Inc. Activision and Call of Duty are registered trademarks of Activision Publishing, Inc. All rights reserved.

Xbox, Xbox 360, and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

This title is not yet concept approved by Sony Computer Entertainment America.

Wii is a trademark of Nintendo.

All other trademarks and trade names are the properties of their respective owners.

Posted: August 21, 2006