# Press Release #
SCEA launches multi-million dollar marketing campain for Socom: U.S. Navy Seals
FOSTER CITY, Calif., October 30, 2003 - Sony Computer Entertainment America Inc. announced today the details of the extensive marketing campaign for SOCOM II: U.S. Navy SEALs, the sequel to the number one online console game, SOCOM: U.S. Navy SEALs. The tagline, "Choose Your Teammates Wisely" will be highlighted in national television advertising, alongside a dedicated national print, viral and online media campaign with a strategy guide, promotional and retail support.
Following the original SOCOM: U.S. Navy SEALs which is in the hands of more than 1.6 million gamers in North America, and now a "Greatest Hits" for PlayStation 2, SOCOM II: U.S. Navy SEALs is available exclusively for the PlayStation®2 computer entertainment system on November 4. Developed by Zipper Interactive, Inc. and produced by Sony Computer Entertainment America's Foster City Studio, SOCOM II: U.S. Navy SEALs is created in association with Naval Special Warfare Command, enabling the most realistic SEAL gameplay and mission designs of any military shooter.
"Backed by widespread marketing support, SOCOM II: U.S. Navy SEALs, delivers a compelling new gameplay experience to gamers this holiday season," said Ami Blaire, director, product marketing, Sony Computer Entertainment America. "Through dedicated programs across broadcast, print, Web sites, major retailers and the e-SEALs team, we are generating awareness and excitement nationwide for the next evolution in this successful franchise."
Released: 10/30/2003