ELSPA has announced today that GTA: San Andreas has become the fastest selling video game of all time, smashing all previous records and selling a staggering one million units in the UK after a mere nine days on sale, according to official ELSPA figures, sourced from Chart-Track.

Roger Bennett, director general of ELPSA, said: "This is a magnificent achievement and equates to a staggering estimated value of more than £35 million. The entire Grand Theft Auto series has been a phenomenal success worldwide, generating sales of more three and half million units in the UK alone. But best of all, this series is home grown, developed right here in UK."

Bennett added: "What has been so satisfying is the exceptionally high level of awareness for both GTA and video games in general, in both media coverage and the public consciousness. Perhaps for the first time, we have seen the kind of buzz which one would normally only associate with the release of a blockbuster movie, endorsing once again the increasing economic, cultural and mass market impact of interactive home entertainment."

Posted: November 10, 2004