Santa Monica, Calif. – Apr. 5, 2005 – Listen up soldiers! Be ready for a double-dose of cinematic intensity and chaotic battles as Activision, Inc.’s (Nasdaq: ATVI) Call of Duty™: Deluxe edition has shipped to retail outlets nationwide. The newest addition to the best-selling franchise includes the highly acclaimed Call of Duty™: Game of the Year edition – winner of more than 80 Game of the Year Awards, Call of Duty™: United Offensive™ – the popular expansion pack featuring additional maps, vehicle-based multiplayer and more, along with the original Call of Duty soundtrack and strategy guides. Call of Duty: Deluxe edition for the PC is rated “T” (Teen – Blood, Mild Language, Violence – content suitable for persons ages 13 and older) by the ESRB and carries a suggested retail price of $39.99.

“The Call of Duty franchise has established itself as the benchmark for epic, intense and cinematic WWII gaming among fans around the world,” states Dusty Welch, vice president of global brand management, Activision, Inc. “Call of Duty: Deluxe edition delivers two great blockbuster games together – the complete Call of Duty package for one low price.”

Call of Duty: Game of the Year edition features Infinity Ward’s original award-winning first-person action game in addition to all post-release product updates, including new multiplayer modes and maps, EAX 3 sound support, mapmaking toolkit and multiplayer gameplay enhancements. The game takes players to the frontlines of WWII combat, as an ordinary soldier fighting together with their squad through the war’s most epic battlefield moments. Call of Duty: Game of the Year edition also delivers an intense team-based multiplayer experience for up to 32 combatants.

Developed by Gray Matter Interactive Studios, Call of Duty: United Offensive allows gamers to experience more of WWII’s most legendary conflicts in three all-new campaigns, including the U.S. Battle of the Bulge, the British campaign as an airman shooting down German ME-109s from a B-17 bomber, and as a Russian conscript on the frontlines of the crucial eight-day Battle of Kursk. Additionally, Call of Duty: United Offensive expands on the popular multiplayer experience of the original Call of Duty, featuring new maps and modes of play and vehicle-based combat aboard jeeps and tanks.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $948 million for the fiscal year ended March 31, 2004.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are “forward-looking statements.” These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company’s financial results are described in our filings with the Securities and Exchange Commission, including the Company’s most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company’s assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Activision® is a registered trademark and Call of Duty is a trademark of Activision, Inc. and its affiliates. All other trademarks and trade names are the properties of their respective owners.

Posted: April 5, 2005